The team

Founders — Orchid Ent.

A family-promoted leadership team combining decades in premium retail, airport operations and finance — with a bias for the road less travelled.

AJ

Aarti Jain

Co-Founder & Managing Director
  • 15+ years building premium retail brands across India.
  • Architect of the Toscee brand — from concept to a recognised airport lifestyle label.
  • Deep expertise in brand merchandising, product curation and consumer experience design.
  • Champion of women-led enterprise and local-artisan programmes across Rajasthan, Ladakh & J&K.
  • Drives Orchid's strategic vision to connect regional craftsmanship with aspirational travellers.
SJ

Sharad Jain

Co-Founder & Director — Operations & Finance
  • 20+ years in retail operations, supply chain and financial management across formats.
  • Built Orchid's end-to-end airport retail infrastructure — EPOS, warehousing and compliance.
  • Led negotiations and operations at multiple AAI / BCAS-regulated airport terminals.
  • Expert in high-altitude and remote logistics — engineered a resilient supply chain for frontier locations.
  • Keeps financial discipline and regulatory compliance tight across every operation.
DJ

Dhruv Jain

Co-Founder & Director — Business Development
  • Drives Orchid's expansion into new airport markets and brand partnerships.
  • Leads brand onboarding, retailer relationships and new concession pitches.
  • Deep knowledge of airport retail compliance, concession agreements and AAI tenders.
  • Spearheads digital strategy — Toscee's e-commerce, social and creator marketing.
  • Advocate for local brands and the 'Shop Local, Fly Global' movement.
How we work

Community first, integrity always, excellence in operations, and the courage to take the road less travelled.

Read our values

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